Our Journey

Our Story

From a Coaching Centre to a Way of Thinking

TUG Sports Institute did not start as a grand plan.

It started with a simple belief—that every child who walks onto a field deserves to be seen, guided, and developed with intent.

In our early days, we operated like most academies do. A monthly fee, a set number of sessions, and a large group of young athletes learning together.

It worked.

But something felt incomplete.

Smaller batches
Clear pathways
Structured training
Structured training environment at TUG

The Realisation

Over time, we began to see a pattern.

Children would come in with enthusiasm, but without structure.

Parents were committed, but unsure of the pathway.

Coaching was happening, but development was inconsistent.

The problem wasn’t effort—it was design.

We realised that true progress in sport doesn’t come from attending sessions.

It comes from consistency, clarity, and the right environment over time.

A better environment creates better habits—and habits create long-term progress.

What We Chose to Change

Over the last few years, we made a conscious decision to rebuild TUG—not just improve it.

We moved away from a fragmented monthly system to a structured annual model.

Not as a pricing decision, but as a commitment to doing things the right way.

This allowed us to:

  • Limit batch sizes and give each athlete more attention
  • Build a stronger coach-to-athlete ratio
  • Introduce specialised coaching roles
  • Include match exposure as part of learning
  • Create continuity in training, rather than breaks and resets

In simple terms, we moved from running sessions to building athletes.

Why This Matters for Your Child

Every child develops differently.

Some find their rhythm early.

Some take time.

Some need confidence before skill.

Some need structure before expression.

Our role is not to rush that journey—but to support it with the right system.

At TUG, your child is not just part of a batch. They are part of a progression.

Beyond Skill: The Human Side of Sport

Sport is not only about technique.

It is about:

  • Handling success and failure
  • Learning discipline
  • Building resilience
  • Understanding effort

Through the integration of mental and emotional well-being, we aim to ensure that athletes grow not just in performance, but in character.

This is where the work of Mehnaz Kanwar becomes an important part of the ecosystem. createbalance.in

The Responsibility We Carry

As coaches and as founders, we are deeply aware of the trust families place in us.

Every session, every interaction, every decision is made with one question in mind:

“Is this helping the athlete move forward?”

Not just today—but over time.

Where We Are Today

Today, TUG Sports Institute operates with a clear structure, defined pathways, and a growing community of committed athletes and families.

We are still building.

We are still learning.

And we are constantly refining what we do.

A Note from the Founder

I have spent years on the field—as a player, as a coach, and now as a parent.

This journey has shaped how I see sport.

It is not about quick results.

It is about building something that lasts.

TUG Sports Institute is our attempt to create that environment—where young athletes can grow with the right balance of structure, freedom, and guidance.

— Kunal Kanwar
What changed at TUG
  • Structured annual model
  • Smaller batches
  • Specialised coaching roles
  • Match exposure included
  • Continuity in training
What we protect
  • Consistency
  • Clarity
  • Right environment over time
Snapshots from training